An award-winning scheme which encourages commuters to use public transport is going for gold again in 2017.
The Inmotion! Busboost scheme, which encourages thousands of South Yorkshire commuters to swap their cars for travel on buses, trains and trams, has been shortlisted for a UK Bus Award for Sustained Marketing Excellence.
Busboost commuters receive a smartcard which lets them try public transport for free for 28 days to see the benefits of leaving their cars at home.
“We were thrilled to win Marketing Initiative of the Year at the UK Bus Awards last year and to be shortlisted again this year is fantastic,” said Suzanne Hutchinson, Head of Promotions at South Yorkshire Passenger Transport Executive.
“Since Busboost was launched in 2012, we’ve given more than 14,600 South Yorkshire commuters the chance to have a proper go at using public transport as a commuting option.
“Busboost benefits everyone by helping reduce congestion, improve traffic conditions, lower carbon emissions and increase air quality levels.”
More than 400 South Yorkshire businesses and 170 Meadowhall retail outlets have so far benefited from the Busboost scheme and the Inmotion! team, who are based at South Yorkshire Passenger Transport Executive, hope to engage with a further 1,800 to 2,000 commuters before April 2020.
And of the thousands of commuters who have taken part in Busboost, 79 per cent said they would continue to use public transport for all or part of their daily commute.
“When we approach a business to take part in the Busboost scheme we look at what they could be looking to change, for example reducing overcrowding in car parks, increasing staff wellbeing, lowering stress levels and decreasing local congestion on the roads,” said Suzanne.
“Through a number of surveys with Busboost participants before, during and after the 28 days, we are able to gauge their future travel habits.”
UK Bus Awards chairman Mark Yexley said the awards committee gets to hear about some of the ‘most inspiring’ projects from across Great Britain.
“The Sustained Marketing Excellence award celebrates consistency in marketing bus services in an innovative and progressive way,” he said. “It’s great to see these efforts being recognised.”
The UK Bus Awards finalists were announced at a special ceremony on Thursday (12 October 2017), at the Museum of Transport in Manchester.