A scheme which encourages thousands of South Yorkshire commuters to use public transport was runner-up at a prestigious industry awards ceremony.
The Inmotion! Busboost scheme, which gives commuters the chance to swap their cars for 28 days’ travel on buses, trains and trams, had been shortlisted for the UK Bus Awards for Sustained Marketing Excellence.
“We were absolutely over the moon to be runners-up in the UK Bus Awards Marketing Initiative of the Year, having won the award in 2016,” said Suzanne Hutchinson, Head of Promotions at South Yorkshire Passenger Transport Executive (SYPTE).
“Research has shown commuters who opt to use public and sustainable transport have a significantly lower Body-Mass Index than those who use the car.
“Through Busboost we feel we are helping promote a healthier South Yorkshire workforce. The potential benefits of this are increased productivity and reduced work time lost to sickness.
“We know the simple act of incorporating active travel on a bus, train or tram can help people achieve the government’s 30-minute recommended level of daily activity.”
Suzanne added that Busboost has already helped more than 14,600 commuters use public transport to travel to and from work, aiding efforts to improve the region’s environment.
“A scheme like Busboost is essential in efforts to reduce congestion, improve traffic conditions, lower carbon emissions and increase air quality levels across South Yorkshire,” said Suzanne.
To date, more than 400 South Yorkshire businesses and 170 Meadowhall retailers have benefited from Busboost.
One of those is global engineering, management and development consultancy Mott Macdonald, which had 50 employees take part in the scheme when it reloacated.
“We encourage our staff to make sustainable travel choices for their journeys every day,” said Kathryn Close, transport planner at Mott MacDonald.
“Following a recent move to new premises in Sheffield city centre, we worked with Inmotion! to trial the Busboost scheme.
“Inmotion! provided support to our staff, making the whole process easy and accessible. We’re really pleased we engaged with the scheme and there’s been a noticeable impact on travel choices in the office.”
Of the thousands of commuters who have taken part in Busboost, 79 per cent said they would continue to use public transport for all or part of their daily commute.
The Inmotion! team, which is based at SYPTE, hopes to engage with up to 2,000 more commuters before April 2020.
The UK Bus Awards were presented by BBC News presenter Jane Hill at the Troxy in London’s East End.